Journalism Powerhouse Time Inc. Invests in Video
The future of journalism has been argued by many to be non-existent, that publications are dying and that readership is down. But to those in the industry with the inside scoop, it’s only evolving. As print becomes a memorable past time, visual journalism is on the rise. Publications have started to invest heavily in multimedia journalism for the web as readers transition from print to the internet for news.
Time Inc., a trendsetting powerhouse in journalism, announced earlier this year that they plan to invest heavily in video for the web.
“Not that we’re ever giving up on print, but our print storytellers can now do it in video as well,” said Joseph A. Ripp, the chief executive of Time Inc., in an interview with The New York Times. “We have the opportunity to take our storytelling and distribute it across more media.”
Ripp was among many executives from prestigious publications to attend the 2014 Digital Content NewFronts where visual journalism was the focus. Many representatives from notable publications including Time Inc., Condé Nast, National Geographic, The New York Times, PBS and The Wall Street Journal, made presentations about their push to incorporate online video into their reporting to keep up with the ever increasing video journalism trend.
The push for visual and interactive journalism has been on the rise over the past few years with the success of other video focused organizations like Youtube, Buzzfeed and Yahoo.
Ripp explained that since the company’s spinoff from Time Warner earlier this year, that there will be more content creation “in multiple media.”
He explained future plans for video projects at Time Inc. including shows like “I ♥ My Closet,” where celebrities give a glimpse at their personal possessions, and “Eyesore,” a makeover show hosted by comedian Rachel Dratch and her childhood friend who is an interior designer.
Executives also shed light on additional video related products during the conference that they’re working on. The Daily Cut, will offer a variety of lifestyle content on subjects like fashion, food and entertainment. Their other project, 120 Sports, was just launched last week. It’s a live-streaming digital sports network that caters to those with short attention spans. With 240 video clips, each two minutes long, viewers can cram in as much sports coverage as they can stand over eight hours of daily coverage.
One of the most notable reasons for the increased interest in video journalism by publications is that readers are in an era of instant gratification. People want their news and they want it fast. It’s not about sipping your coffee in the morning while leisurely flipping through the paper anymore. People are in a rush to ingest content quickly so they can move on with their day.
“It can’t just be what television is,” said Jason Coyle, president of 120 Sports to The New York Times. “We have the opportunity to really push this beyond. It has to plug into the soul of digital and move at the speed of Twitter.”
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